Audi is a German car manufacturer for luxury vehicles. They have eleven production sites in nine countries worldwide. It was founded in 1910 in Germany. The founding of Auto Union in 1932, which Volkswagen later acquired from Daimler Benz, formed the company. Auto Union was then merged in 1969 with the NSU engine works and has since been called Audi. Today it is one of the best selling luxury car brands in the world. The company employs approximately 91,000 people worldwide and contributes annually to the production of around 1,880,000 vehicles. Audi is 99.64% owned by the Volkswagen Group. Wanderer was founded in 1885 and later became a branch of Audi AG. In 1899 Horch A. Horch & Cie founded and in 1904 August Horch & Cie. Motor vehicle works AG. In 1909 he founded the August Horch Automobilwerke GmbH, after he had left the previous one. He was sued for trademark infringement and had to change his name. In a meeting with his close business friends, the son of Franz Fikentscher suggested the idea that the meaning of the name can be maintained, but he changes to another language. Then the company adopted the name Audi, which means "to hear" in Latin. In 1910, after approval of the court, the first Audi produced - the Audi Type A Sport Phaeton with 10 and 22 hp. In the same year type B was introduced. Type A was initially powered by a 2612 cc in-line 4 engine and then upgraded to 3564 cc, 4680 cc and 5720 cc. The cars were popular and successful in the race. In 1921, the company was the first German manufacturer in the industry to produce a left-hand drive vehicle that increased the demand for such vehicles. In 1924, the first six-cylinder Type M with 4655 cm3 was introduced. In 1928, the DKW owner bought the majority of shares in Audiwerke AG and the remaining shares in Rickenbacker. There, the 1929 introduced engines for Audi Dresden and Zwickau were manufactured. In the same year, four- and six-cylinder versions were produced with a Peugeot engine. In 1932, Audi cooperated with Wanderer, Horch and DKW to form Auto Union AG Chemnitz. In the same year, the first car in Europe with a front-wheel drive with six-cylinder engine from Audi Front was presented. The logo was created to represent these four brands and it was developed before World War II. At that time, it was only used in racing cars. At that time, only a few Audis were sold because the trend was for small cars. In 1939, Audi vehicles were discontinued for more than two decades. In 1945, the factories and assets were taken over by the Soviet Union. In 1948, the Auto Union AG from Chemnitz and the Auto Union AG were therefore removed. Only a small part remained under the name Automobilwerk Zwickau.
The production was relocated to Bavaria, and the pre-war models were relaunched under the names IFA F9 and IFA F8. The factory was re-issued with loans from the Bavarian state government and Marshall Plan aid. The same vehicles with two-stroke engines and front-wheel drive were still produced. A motorcycle and a van were also introduced. Ten years later, an investor was attracted to sponsor the construction of a car factory. In 1958, Daimler Benz took over 87% of Auto Union. The remaining 13% were taken over in 1959. The sale decision was made due to the unprofitability. In 1964, VW acquired 50% of the company, which gave it many production rights and rights to the factory in Ingolstadt. In 1965, Audi is returned to production with the new ownership. Mercedes Benz has taken over the Düsseldorf plant. About a year later, VW took over the entire plant in Ingolstadt. The demand for four-stroke engines was higher; Therefore, the decision was made to introduce F103. It also had a facelift. The model was renamed by VW in Super 90, Audi 80, 60 and 75, depending on performance. They were sold until 1972. VW prohibits the development of DKW. At that time, Auto Union secretly developed Audi 100. When Nordhoff was shown, Nordhoff was very impressed and put the car into production in 1968. The first generation was called the Audi 80 in 1972. In 1969, a cooperation between Auto Union and NSU was founded. The Neckarsulm factory is now used for the production of high-performance vehicles. In 1974, the Audi 50 was introduced, which was later renamed Volkswagen Polo and was a very successful version. Audi 100 and Audi 80 were then the best-selling cars. In 1976, production was relocated to Neckarsulm. In 1980, an updated version of the Audi Quattro with four-wheel drive and center differential was introduced as a turbo coupe.
In 1985, the company name was changed to Audi AG. In 1986, the Audi 80 was introduced, which achieved many sales despite its low performance. In 1987 Audi introduced Audi 90. In the 1990s, Audi began in the same markets with BMW and Mercedes, initially with Audi V8. In 1992, 2.8 liters of V6 were installed in the Audi 80. Revenue fell because of Audi 5000. There were many complaints about a sudden unintentional acceleration, which was even blamed for the deaths of six people and 700 accidents. Later in court it was proved by investigations that it was a mistake of the drivers. However, it was also accepted that it had something to do with the cars. A device has been set to require a brake before changing the park mode. The distance between the pedals has also been increased to prevent the wrong pedal from being pressed. However, sales decreased about five times and remained low for several years. In 1999, Audi A2 was introduced, but it was criticized for a high price and was not a great success and was discontinued in 2005.
In the 21st century, sales increased significantly. It became the preferred brand of the Chinese government. In 2009, this was the main gain for VW, while most other private labels led to losses. 2011 was a record year for the Audi A3 and A7 in the US market. In 2015, it was demonstrated that more than 2 million cars were above acceptable levels. The head of R & D was suspended and the chief executive was arrested in 2018. They were caught with around nine times higher emission limits, but were not discovered due to an installed manipulative device. The company plans to invest about $ 16 billion in self-driving cars for the future. Audi also produces 100% galvanized cars and all-aluminum cars. Audi cars have already been successful in many rallies, winning first and second place several times. The models have also been designated as F103, Type 80, Type 82/33, Type 81, Type 85, Type 89, Type 89Q, Type 8B, Type 8C and Type 8G for the various generation models.
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